Beauty is when you can appreciate yourself

panoramic shot of five multiethnic girls smiling and looking at camera isolated on grey

Three years ago in New York City, our team first met as classmates while studying psychology together at the same academic institute. We became fast friends and had a common interest on the topic of health and beauty. We both had the belief that inner beauty is eternal and is the true definition of a person’s identity. We realized that due to the struggles of day to day life, many people struggle with recognizing and appreciating their own inner beauty. It appeared that part of what was necessary in achieving this self awareness had much to do with boosting one’s self esteem. We then decided to find a way to help people increase their confidence and appreciate their own uniqueness, beauty and importance in the world.

By starting your day with appreciating yourself and feeling beautiful, you set the tone for the day. By helping people feel beautiful, we hope to help instill confidence in people and thereby promote their self esteem and happiness.

Our team has worked tirelessly to develop our products fro scratch, carefully designing every aspect from the perspective of our customers. We are committed to using only the most carefully curated ingredients and have spent over a year in perfecting the user experience. We are very happy to be able to present our products to you hope that you enjoy using them as much as we have enjoyed creating them.


Jia Lee

Co Founder

Bailey Kim

Co Founder


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